Tuesday, February 12, 2019

Werther and Beyond: Media Coverage of Suicide


Abstract
Media coverage of suicide varies by nation, but the concerns remain the same for the vast majority of people. What is the best way to maintain the privacy of individuals while still reporting honestly and in the best interests of the public? This work will examine the positive and negative elements of media reporting on suicide, as well as how to potentially change the future in a way that benefits potential victims of suicide.
Key Words: media, ethics, suicide, sociology
  

The tragedy of suicide, though deeply personal in nature, is of national concern. Not because it is private, but because its presence in society can impact anyone. Men and women of every shade of fortune take their lives every year, leading medical and media personnel to do everything within their power to effect change.
This work will focus on media and its impact on public perception of suicide. Should the media leave suicide cases in the shadow of rumor? What are the downsides of reporting on instances of suicide, and what are media duties in such reporting? After discussing the pros and cons of coverage of suicide, this work will examine possible ways to influence future society positively.
While some media outlets may cover suicide for no other reason than financial gain, there are also ethical reasons to report suicide. Perhaps the most obvious of those reasons relates to those who have put themselves in the public spotlight. Unlike the suicide of a small town librarian, that of a celebrity is of public interest. The details of that celebrity’s life have, on some scale, been reported to the public. Should he or she die, it is in the nature of a news outlet to report that which is in the public’s desire to hear.
Take the case of Robin Williams, who took his life in 2014. The news of his death became the talk of the nation. Condolences went out on social media, on television, and in prayer. Williams’ celebrity status was of national interest, making silence on the matter of no gain. In fact, the news became an opportunity to honor his life’s work. Some news outlets even spread awareness of the rare brain disease that led him to take his life (McKeith 2015).
The next case, though of greater complexity than can be discussed here, is a necessary part of the issue of media coverage of suicide. Assisted suicide and the “right to die” are essential national discussions for every democratic society. If media put down a rule to never cover suicide, it would be irresponsible to ignore such an important ethical issue.
In the seminal case of Sue Rodriguez, for example, she fought for the right to die to avoid dying slowly to her progressive Amyotrophic Lateral Sclerosis (ALS). Though the Canadian courts ruled against her, her fight and the coverage of that fight were an important part of the public dialog on the ethicality of assisted suicide (Cohen-Almagor, 2005, p. 116).
The third major ethical reason to report suicide is in the case of trends or phenomena. If an unusual number of young people from the same school commit suicide, it deserves media comment. Perhaps there is something wrong with the school—the public has a right to know.
Another is among specific demographics of people. For example, gay men (in Scotland in this study) attempt to take their lives at a far higher rate than heterosexual men: 3% vs. 0.4% (STV News, 2011). It would be churlish at best to avoid covering this issue to “preserve privacy.” Private citizens should be given an accurate picture of the world they live in, so that they have the opportunity to change it.
If the media did not report suicide phenomena accurately, news sources could pick which at-risk groups receive coverage. This could put less popular groups in an increasingly disadvantaged position. Suicide among other groups may be addressed while the minority group’s suicide goes unnoticed.
Ethical issues relating to suicide are rarely simple, however. There are significant reasons to limit the media reporting of suicide. When someone takes his life, is it fair to the family to drag that person’s tragedy into the public light? Is it fair to the victim?
While the right to privacy is an important element of a democratic society, it is not limitless. Committing crimes, for example, can lead to the waving of the right to privacy. If authority has sufficient reason to intrude in the form of a warrant, they can reasonably invade the privacy of a citizen. But when it comes to suicide, there must be a significant reason to give public attention to a suicide case in detail.
Another fear of covering suicide is not the violation of rights, but the propagation of the tragedy of which the media intends only to inform. The emulation of another’s suicide is known as copycat suicide or the Werther effect, after Goethe’s Sorrows of Young Werther.  Categorizing the cause of a suicide may not be possible, however. Say someone does copy a widely reported suicide. Was this person planning on killing himself or herself before? Media coverage of suicide may only influence the method, rather than the reason for suicide.
Still, the Werther effect has some plausibility, a recent study reported. The number of suicide attempts, if not suicides themselves, dropped off significantly when Austria imposed ethical guidelines for the media reporting of suicide (Niederkrotenthaler, et al., 2007).
According to other research, traditional sources are still most common source of knowledge of suicides, though online forums are increasingly relevant (Dunlop, et al. 2011). If the coverage of specific suicides impacts future suicides, then it is well within the mainstream media’s ability to affect the lives of their readers.
Forming an ethical perspective may have no effect, however, without discussion of solutions to outstanding problems. Current media ethical standards in the United States are weak at best. Craig Branson, former director of the American Society of News Editors, said
Industry codes are very generic and totally voluntary. Most ethical decisions are left to individual editors at individual papers. The industry would fight any attempt to create more specific rules or standards, and editors would no doubt ignore them. (Norris, B. and M. Jempson, 2001).
A potential solution to this issue is the implementation of a press council, as has been done with varying degrees of success in Israel, Canada, and the United Kingdom (Cohen-Almagor, 2005, p. 124). The goal these organizations is a self-regulating media. In a democratic republic such as the United States, government restrictions on media would be met with intense opposition, from the industry and from citizens alike. Freedom of the press is a part of the nation’s constitution. That freedom, however, can lead media coverage to be far from satisfactory.
A press council would set ethical standards for media coverage in relevant areas, including suicide. There would be general and specific rules for when—and when not—to cover such a delicate matter as someone taking his or her life.
The downside of a press council is enshrined in the sentiment of Mr. Branson above. Even full-fledged councils can succumb to the stagnation experienced by the American Society of News and Editors. An attractive website and a board of industry specialists cannot mask whether an association is capable of carrying out its mission. Raphael Cohen-Almagor described his own experience with the Israeli press council. A barebones budget, public dissatisfaction with its work, and unenforceable standards have left the organization without bark or bite (Cohen-Almagor, 2005, p. 144). Any attempt to establish such an organization must temper its expectations accordingly.
The uncertainty of the press council solution leaves room for another discussion: gradual societal change. While probably the least exciting solution possible, harnessing the power of society’s ebb and flow through private citizens, lobbying, and media may be the best democratic solution to the problem of media coverage of suicide.
Media uses their powers to inform about the prevalence of suicide among certain groups. It is also possible that they use that same influence to inform the public about how to prevent suicide and influence society for the best. To make this happen, private individuals much make suicide prevention a part of what they care about. Which news outlets they give their business to, and what charities they support, can contribute to such gradual societal change.
The issue of suicide coverage in the media is hardly at the forefront of the public consciousness, but its implication can affect the lives of troubled people everywhere. Coverage of famous people, complex issues like assisted suicide, and the existence of group trends are all legitimate forms of media reporting. But where that line is crossed into unnecessary violation of privacy or glorification of suicide is something that is not as simple as a single rule.
To better serve the public, and indeed their own journalistic reputations, reporters should find the place where they can honestly believe they are doing good in their reporting on the tragedy of suicide. This cannot be implemented by governmental standards without violating the foundations of democracy, but through industry-enforced standards and private change, it may be possible.
The deeper issue here is the question “Who holds the media responsible?” The constitution makes it clear that it is not the government. No, it is the people of the United States who hold media accountable. If media behavior is not satisfactory, it is in every person’s interest to act.
News outlets are not immune from gaining a reputation for poor reporting, sensationalism, or extreme bias. This is accomplished not through careful government deliberation, but through the ebb of a culture that can, if it desires, hold media to the highest of ethical standards.


References
Cohen-Almagor, R. (2005). Speech, media, and ethics: The limits of free expression. New York, NY: Palgrave-MacMillan.
Dunlop S. M., E. More, and D. Romer (2011). Where do youth learn about suicides on the Internet, and what influence does this have on suicidal ideation? US National Library of Medicine. Retrieved from: http://www.ncbi.nlm.nih.gov/pubmed/21658185
Gould, M.S., S. Wallenstein, M. H. Kleinman, P. O’Carroll, and J. Mercy (1990). Suicide clusters: an examination of age-specific effects. US National Library of Medicine. Retrieved from: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1404629/
McKeith, I. (2015). What is Lewy Bodies Dementia, the condition Robin Williams was diagnosed with after his death? The Independent. Retrieved from: http://www.independent.co.uk/life-style/health-and-families/features/robin-williams-death-lewy-bodies-dementia-causes-symptoms-parkinsons-disease-brain-alzheimers-a6726801.html
Norris, B. and M. Jempson (2001). Covering suicide worldwide: media responsibilities. The PressWise Trust. Retrieved from: https://iasp.info/pdf/task_forces/UnitedKingdom_Covering_Suicide_Worldwide.pdf
Niederkrotenthaler T1, Herberth A, Sonneck G. (2007). The “Werther-effect”: legend or reality?. US National Library of Medicine. Retrieved from: http://www.ncbi.nlm.nih.gov/pubmed/18082110
STV News (2011). Suicide rates among gay men eight times higher. Scotland TV News. Retrieved from: http://stv.tv/news/scotland/304764-suicide-rates-among-gay-men-eight-times-higher/

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